Customers recognize color before they read a word. If your orange tub, orange lid and orange label are three slightly different oranges, the product looks off, even if nobody can say why.
Why colors drift
- Different materials: the same ink looks different on HDPE plastic, paper labels and shrink film.
- Different finishes: matte and gloss reflect light differently and shift how a color reads.
- Different suppliers: when the tub, lid and label come from three vendors, each matches to their own standard.
Use Pantone as the single source of truth
Pick a Pantone color for each brand color and use those codes everywhere: on your artwork files, in your brief and in your approvals. Coated Pantone codes (the ones ending in "C") are the usual reference for packaging.
Approve color on press, not on screen
Screens can't show how a color will print. Approve color on a physical proof or a press check, and look at it in daylight and under store lighting.
Match the whole package
Colored tubs and lids can be made to order in any coated Pantone, with matte or gloss spray coating. When the tub, lid, label and sleeve are matched together under one order, the whole package lines up.
Try it in 3D first
Before you commit, preview your colors on our 3D tub designer. Type any Pantone code or hex value and see it on the tub and lid.
