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NutraPack blog Packaging, printing and brand protection, explained.
Practical guides for brands that sell a physical product: choosing packaging, getting labels and colors right, launching with lower minimums and protecting your products from counterfeits.
15 articles
Security · 2 min readTamper-Evident Labels: How VOID Labels Show a Pack Was Opened
A tamper-evident label can’t be peeled off and put back unnoticed. Here is how they work and where they belong on your pack.Read the article →
Security · 2 min readHolographic Stickers and Labels: What They Are and When to Use Them
Holographic labels catch the eye and are hard to fake. Here is the difference between a shiny sticker and real protection.Read the article →
Printing · 2 min readCustom Stickers for Brands: Die-Cut, Kiss-Cut, Sheets or Rolls?
Ordering custom stickers comes down to four choices: the cut, the format, the material and the finish. Here is how to make each one.Read the article →
Branding · 2 min readLenticular and Micro-Optic Labels: Flip, 3D and Motion Effects
Nothing on a lenticular label moves. The angle and the light do all the work, and that is exactly why shoppers stop to look.Read the article →
Security · 2 min readSerialized QR Code Labels: Track Every Unit and Stop Diversion
When every label carries its own code, every product can be checked. Here is how serialization works and what it is good for.Read the article →
Security · 2 min readSpirits Security Seals: Stop Refills and Counterfeit Bottles
The bottle is the most valuable part of a fake spirit. Here is how to make sure an empty one can’t be passed off as yours.Read the article →
Printing · 2 min readRoll Labels for Machine Application: What Your Co-Packer Needs
Labels that don’t fit the labeling machine stop the line. Confirm these specs with your co-packer before anything is printed.Read the article →
Packaging · 2 min readStand-Up Pouch or Tub? Choosing Supplement Packaging
Tubs and pouches both work for supplements. The right choice depends on your product, your channel and how your customer uses it.Read the article →
Design · 2 min readHow to Write a Packaging Design Brief for Your Supplement Brand
A clear brief gets you better packaging design, faster, and with fewer rounds. Here is what to put in it.Read the article →
Packaging · 2 min readHow to Choose the Right Supplement Tub Size
The right tub size makes your product look full, fit the shelf and ship efficiently. Here is how to pick one.Read the article →
Printing · 2 min readShrink Sleeves vs. Pressure-Sensitive Labels: Which One Fits Your Product?
Both get your artwork onto the product. They do it very differently, and the right choice depends on your container and your goals.Read the article →Branding · 2 min readHow to Launch a Supplement Brand Without Ordering 50,000 Units
Minimum order quantities can stop a launch before it starts. Here is how to plan packaging around a realistic first run.Read the article →Design · 2 min readPantone Matching: Keep Your Brand Color Consistent on Tubs, Lids and Labels
Your brand color is part of your brand. Here is how to keep it the same on every part of the package.Read the article →
Printing · 2 min readWhat Goes on a Supplement Label: A Design Checklist
A great supplement label has to do two jobs: meet the rules and sell the product. Use this checklist before you send artwork to print.Read the article →Security · 2 min readCounterfeits Are Coming for Your Products: How Security Features Help
When a product gets popular, copies follow. Custom security features make the real one easy to recognize and the fake hard to make.Read the article →
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