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Security · October 23, 2026 · 2 min read

Counterfeits Are Coming for Your Products: How Security Features Help

When a product gets popular, copies follow. Custom security features make the real one easy to recognize and the fake hard to make.

The moment a product sells out or a bottle becomes a collector's item, copies start showing up online. Counterfeits take sales, and worse, they put your name on products you didn't make.

Why printed labels alone aren't enough

A standard printed label can be scanned, reprinted and stuck on a fake in an afternoon. To protect a product, you need features that a scanner or copier can't reproduce.

What security features add

  • Custom holographic effects: color-shifting designs built around your logo. They look premium on the real product and don't survive a scan or photocopy.
  • Micro text: lettering so fine that a copy turns it into a blur.
  • Anti-copy patterns: fine-line backgrounds that break apart, or reveal hidden marks, when someone tries to copy them.

Where it makes the biggest difference

  • Supplements: high-value tubs and bottles sold online, where knockoffs are common.
  • Limited editions: drops and collabs where the label is part of the collectible.
  • Spirits: bottles and caps where authenticity matters to buyers.
  • And more: beverages, cosmetics and any product worth protecting.

It's also brand enhancement

A well-designed security label makes the genuine product look and feel more premium. Over time customers learn what the real one looks like, which makes fakes easier for them to spot.

Getting started

Each security label is designed around your brand. Tell us the product and quantity and send your logo, and a real person will reply with options and pricing. See how it works on our security features page.